Why Are You Doing What You’re Doing????
Reflections on my 2 weeks away (warning: if you aren’t spiritual, this might not be for you)
Two weeks ago, I hit pause.
I remember sitting on a small porch somewhere in the States, barefoot, a coffee cooling beside me. The morning light was gold, and for once my laptop stayed zipped away. The silence felt loud like my mind didn’t quite know what to do with itself.
I’d been working nonstop for months, and suddenly I was… still.
This trip wasn’t for work. It was to spend time with the spiritual part of me, the part that usually gets drowned out by deadlines.
During this time I reflected a lot and learned a lot about myself and people.
You might read this and think I’m crazy honestly, I don’t care.
Or maybe you’ll read it and it’ll make you pause for a moment, the way I did, and wonder what all of this — this living — is really for.
The Question That Follows You
I think the reason why everyone is sharing the experience of living on earth is because we all have a purpose to fulfil. Everyone’s is different.
Sometimes I imagine that before we arrive here, there’s a scroll with our names, one that explains why we came, what we’re meant to learn, and how it’ll all circle back at the end when we review it.
Maybe the “life review” isn’t about success or failure. Maybe it’s simply about whether we lived aligned with that scroll however messy that alignment looked.
The Restless Mind
In a world of distraction, I’ve been on and off this journey for years.
But deep down, I’m always asking:
Why am I here? What am I meant to be doing?
There’s this quiet knowing that I’m here for a reason even if I can’t always name it.
Sometimes I’ll have these “aha” moments that rush of clarity where I think, this is why.
And then, just as quickly, it fades.
The light changes. The meaning shifts.
But this morning, sitting cross-legged on the floor with my half-finished journal open, I came to a gentler conclusion: maybe everything matters.
Maybe every version of me, every purpose I’ve stepped into, is part of the same equation.
The purpose I felt when I was doing podcasting — is meant to be.
The purpose coaching students — is meant to be.
The purpose coaching young founders — is meant to be.
The purpose of helping CEOs tell their story — is meant to be.
And now, the purpose of helping people who are under-utilising their distribution edge to build new ideas and market through content — is meant to be.
Each one isn’t a detour. It’s a thread.
Different expressions of the same current.
Listen for the Pull
The easiest way to know which direction to go — at least for me — is to follow where I feel aliveness.
That subtle pull. The quiet yes. The light that shows up when I slow down enough to hear it.
We are all guided.
That’s why we need to listen to ourselves more.
The guide isn’t somewhere out there — it’s in you.
It’s patient, calm, and persistent, waiting for you to remember.
But it also speaks through others.
The universe is multilingual like that — it can use a stranger, a sentence, even a mistake, to redirect you.
The Bigger Picture
We’re living through a massive transition.
AI, work, consciousness — everything is shifting.
And because of that, more people are starting to ask the deeper questions.
Every conversation I’ve had lately feels heavier with awareness. Like people finally know they’re part of something much bigger than the 9-5.
That’s why I want to keep writing about this.
Because this Substack is for me to share what I feel is important and will help people, I love to chat startups and content and venture building, but end of the day I care a lot about what all this really means too, which is helping other people live their purpose and by doing so I live mine.
The Reminder Beneath It All
In a world where we’re all chasing things — status, money, success — it’s easy to forget that none of it follows us out of this life.
What does follow us are the lessons.
I believe that.
Maybe the point of chasing isn’t for the things themselves, but for the experiences and the wisdom they carve into us.
The more good we do, the more good karma we carry forward.
The more harm we cause, the more cycles we have to repay.
The Experience I Can’t Explain
I also want to share something personal.
It might sound a little wild — or it might bring you peace.
During a meditation, I met what I can only describe as my protector — my guide.
At that time, I was holding on to a lot of fear.
Fear born from betrayal.
Fear of being seen.
Fear that safety was something I’d never feel again.
And then, in that meditation, something — someone — spoke.
“You are protected. I will be with you.”
It wasn’t a voice I heard; it was something I felt.
Like warmth pouring through me.
The next week, I received a few gifts. Rare, specific things — all connected to this protector. The people who gave them had no idea what I’d experienced.
I don’t know how to explain it logically.
But I know what I felt.
I don’t know why I’m sharing this so publicly.
Maybe part of me still questions whether it’s a good idea.
But another part — the one I’ve learned to trust — says this:
Someone needs to read it.
Maybe you’re the one holding the same fear I was.
Maybe you’ve forgotten how safe you actually are.
If you’re here to serve, to help humanity grow — you are protected.
You are supported.
Because the universe wants you to do your job.
To fulfil your purpose.
I’ll end with this.
So, why are you doing what you’re doing?
Do you feel the invisible thread that keeps tugging at you?
The one that’s been there since the beginning.
Because when all of this ends, and you finally read your scroll again and review your life and see if you’ve completed what your here to do.